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Business Anthropology, Second Edition, by Ann T. Jordan
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Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings. Business Anthropology explains how anthropologists' distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.
- Sales Rank: #80599 in Books
- Brand: Brand: Waveland Pr Inc
- Published on: 2012-10-03
- Original language: English
- Dimensions: 8.75" h x 6.00" w x .25" l, .50 pounds
- Binding: Paperback
- 150 pages
- Used Book in Good Condition
Review
"Thanks to Ann Jordan, students have a highly accessible, concise compendium of the diverse accomplishments that a growing tribe of anthropologists have offered in understanding and influencing the conduct of business." --Eric J. Arnould, University of Bath / University of Southern Denmark
"I was pleasantly surprised that the new edition added on to what was an already superb book. The writing is clear and concise; students find the concepts easy to grasp, whether they have formal anthropological training or not." --Rhianna Rogers, SUNY Empire State/Niagara Frontier Center
Most helpful customer reviews
3 of 3 people found the following review helpful.
A great book, I can highly recommend it
By xa04
A great book, I can highly recommend it! This book is far more precious than its price may suggest. Anyone who wants to know what business anthropology is about will enjoy reading it and get lots of useful insights. It is a well-written general introduction into the subject and covers a wide range of fields of activity for business anthropologists, illustrated with interesting examples.
1 of 1 people found the following review helpful.
Straight to the concepts and field work
By fuan
It's a great book and it brings basic concepts in a really straightforward sense. Grounded theory could be described in more detail for some of the conclusions gathered from the ethnographies.
1 of 1 people found the following review helpful.
Five Stars
By Nate Dvorak
Great quick summary of Anthropology applied in the business context.
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